We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article

Overview The Short Answer (SA) is a constructed response item type in which the examinee types a short response. Like... View Article

Co-authored by Vincent Lima and David Cox. One of the most valuable and often under managed assets of certification programs... View Article

Professional Testing, Inc. has been leading certification bodies through the accreditation process for several years and is proud to share... View Article

Overview The Drag and Drop (DD) item typically includes a list of elements that the examinee is asked to associate... View Article

When it comes to marketing credentialing programs, email marketing is one of the most effective ways to communicate with your... View Article

Professional Testing conducted a webinar “Behind the Schemes:  Understanding ISO/IEC 17024, Clause 8” on July 7, 2016.  The purpose of... View Article