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If built and executed correctly, a credible certification can help brand an organization as the standard of “excellence” for a profession or an industry. For example, the “seal of approval” synonymous with credible certifications can help pave the way for associations to proactively position themselves if regulation is proposed—through certification, a model for setting, measuring and enforcing standards already exists. The stringent ethical requirements required of credible certification programs help support a “culture of excellence,” as the codes of ethics certificants must uphold are frequently more robust than the requirements of membership or regulation.
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