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Tag Archive: Marketing

Testimonials Speak Volumes

March 30, 2017  | By  | 

It seems like YouTube videos have been around since the Internet materialized. In recent years, various video sharing platforms such... View Article




Harnessing Data to Improve Marketing

September 9, 2016  | By  | 

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article




Content Marketing is Here to Stay

September 1, 2016  | By  | 

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article




Starting with Positioning and Focus

August 8, 2016  | By  | 

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article




Segmentation: It’s How You Slice It

June 15, 2016  | By  | 

When it comes to marketing credentialing programs, email marketing is one of the most effective ways to communicate with your... View Article